Bojana Kovacevic graduated from the University of Novi Sad with a major in Tourism. While being student she extensively worked in various departments of the hotels in Novi Sad and the region of Vojvodina to broaden expertise and knowledge about the industry. She started her career in 2007 as a sales officer for the hotel Park Novi Sad - a five star new hotel and one of the top hotels in the region of Vojvodina. In 2005 and 2006 Bojana held scholarship from the Ministry of Science and government of Serbia. Bojana is one of the leading talents in the area of rural and sport tourism.